bijenkorf buying director talks shift from loungewear to more fashionable pieces

Bijenkorf buying director talks shift from loungewear to more fashionable pieces

Sumary of Bijenkorf buying director talks shift from loungewear to more fashionable pieces:

  • De Bijenkorf, the biggest high-end retailer in the Netherlands and a subsidiary of Selfridges Group, is looking at the SS22 buying season with optimism.
  • Buying director Ninke Gijzel oversees the buying for the entire assortment of the seven stores of De Bijenkorf and its online shops.
  • Picture: Ninke Gijzel / Buying director at De BijenkorfDoes that mean consumers are no longer buying jogging pants and starting to get party dresses?
  • People will keep buying online and still work from home.

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