Sumary of Boohoo partners with Kourtney Kardashian on sustainability project:
- Fast fashion e-tailer Boohoo has announced a new collaboration and partnership with Kourtney Kardashian Barker, which sees the reality star become the retailer’s sustainability-focused ambassador.
- Each customer will also be given a kares document detailing how to extend a product life cycle.
- According to Boohoo’s release, the duo will be investigating opportunities for creating a more sustainable fashion future, with two collections set to drop as part of the collaboration.
- Boohoo choice to specify the television personality comes as the retailer faces an ongoing greenwashing investigation by UK watchdog, Competition and Markets Authority (CMA).