boohoo partners with kourtney kardashian on sustainability project

Boohoo partners with Kourtney Kardashian on sustainability project

Sumary of Boohoo partners with Kourtney Kardashian on sustainability project:

  • Fast fashion e-tailer Boohoo has announced a new collaboration and partnership with Kourtney Kardashian Barker, which sees the reality star become the retailer’s sustainability-focused ambassador.
  • Each customer will also be given a kares document detailing how to extend a product life cycle.
  • According to Boohoo’s release, the duo will be investigating opportunities for creating a more sustainable fashion future, with two collections set to drop as part of the collaboration.
  • Boohoo choice to specify the television personality comes as the retailer faces an ongoing greenwashing investigation by UK watchdog, Competition and Markets Authority (CMA).

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