boohoo to grow debenhams middle east presence through alshaya group partnership

Boohoo to grow Debenhams’ Middle East presence through Alshaya Group partnership

Sumary of Boohoo to grow Debenhams’ Middle East presence through Alshaya Group partnership:

  • Boohoo is looking to build on the presence of Debenhams in the Middle East region through a new partnership with Kuwait-based Alshaya Group.
  • Alshaya, which already runs Debenhams stores in shopping malls, will have exclusive rights to operate the stores as well as a local e-commerce platform in Kuwait, Saudi Arabia, UAE, Bahrain, Egypt, Oman and Qatar.

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