Sumary of BTS makes runway debut with Louis Vuitton’s Virgil Abloh: Rescinding stereotypes:
- BTS fans waited with baited breath as the septet announced that they would be making their modelling debuts on the runways for Louis Vuitton, the French luxury fashion label that announced the seven member boy band made of Jin, Suga, j-Hope, RM, Jimin, Jungkook, and V as their global brand ambassadors in April this year.
- BTS appeared in the Louis Vuitton fashion film directed by South Korean filmmaker Jeon Go-woon wearing never before seen looks designed by Virgil Abloh.
- In his show notes Virgil shared the inspiration behind came from the “idea of challenging preconceived notions and reimagining established codes.” The fashion film began with a dark screen as a narrator spoke as the show began, “I had been a pilot for around seven years.
- Tall skyscrapers, wide windows, and long halls.” [embedded content] Speaking about the partnership in April, Virgil had shared that the band was collaborating with Louis Vuitton as much more than brand ambassadors.