By the sea or on the road, fashion brands are taking up their summer quarters

Sumary of By the sea or on the road, fashion brands are taking up their summer quarters:

  • This girly truck houses a pop-up store listing the best-sellers from its summer collection, and also unfolds on a terrace where fans of the brand can cool off or listen to music.
  • The traveling truck Dont Call Me Jennyfer – DCM JennyferJennyfer on the beach The sign for teenage girls Dont Call Me Jennyfer hits the road this summer with a dedicated van, which connects ten major coastal cities (Dieppe, Marseille, Biarritz …) from July 13 to August 12.
  • A segment that accounts for 30% of its sales for the spring-summer season, and that the company is putting more emphasis on this year.
  • While luxury houses offer pop-up stores in posh resorts, fashion retailers are not left out and have set up specific retail and communication strategies for the summer holiday period.

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