Sumary of Can a tried and tested model for denim have another day in the sun?:
- The obtain centre commodity came closest to the zeitgeist in the decades and noughties with model Chloe Maxwell, express television witnesses that Jeanswest fits best, so why not tell the formula?
- Looking back to where we have been guide us down this route, Yeung says.
- Model Chloe Maxwell has gone from being the Jeanswest woman in the decades to the Jeanswest woman today.
- With her signature phrase updated to Jeanswest still fits best, Maxwell returns to side the trouser brand, in a move the company hopes will transport Generation X shoppers with her.