chanel flies to dakar with its metiers dart collection

Chanel flies to Dakar with its Métiers d’art collection

Sumary of Chanel flies to Dakar with its Métiers d’art collection:

  • This choice of Senegal also allows the brand to set foot in Africa, considered an interesting emerging market for luxury.
  • By choosing Dakar, the house intends to make the know-how of its crafts resonate with the artistic and cultural energy of the city, she explains in a press release.
  • Chanel revives long-distance travel and sets sail for Africa.
  • Since the 201819 collection, unveiled in New York in December 2018, the French label had no longer presented its collection dedicated to its know-how outside of France, with the exception of a few replica shows, such as the one just take place in Florence.
  • As always, Chanel pays homage through this show to the feather-makers, glove-makers, embroiderers, adorners, bootmakers and other pleaters that make up its artistic professions.
  • A silhouette from the last Chanel Métiers dart show – © PixelFormula After the last Métiers dart show signed by Karl Lagerfeld in 2018, Virginie Viard chose Paris and the Grand Palais the following year.
  • With the pandemic, the house then presented its collection through a film shot at the Château de Chenonceau, located in Touraine, and in December 2021, the show was held at 19M, the group’s new space bringing together its luxury craftsmen in gates of the French capital.

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