chanel lands in selfridges corner shop to mark factory 5 launch

Chanel lands in Selfridges Corner Shop to mark Factory 5 launch

Sumary of Chanel lands in Selfridges Corner Shop to mark Factory 5 launch:

  • Published Jul 7, 2021 Download Print Text size aA+ aA- Published Jul 7, 2021 Chanel is putting major support behind its Factory 5 launch that marks the centenary of its Chanel N°5 fragrance and has now linked up with Selfridges for a pop-up in the department store prime Corner Shop location on Oxford Street, London…
  • Chanel/Selfridges The Corner Shop is one of the key positions in Selfridges’ London flagship and it has been a temporary home for a wide variety of high-end brands and cultural influencers in recent years…
  • The “experience is intended to be entertaining”, the firm added, and so it synchronises well with the DNA of the Corner Shop that very much a ‘retail-tainment’ destination…

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