Clothing rental still linked to special occasions

Sumary of Clothing rental still linked to special occasions:

  • Thus, even if 70% of women aged 20 to 35 say they are ready to take out a clothing rental subscription, only 23% have already tested the formula, reveals a study entrusted to Neo Market Studies by the start-up Lizee, which Since 2019 has been developing a technological solution for brands to offer items for rent.
  • While several ready-to-wear players have recently experimented with it, such as Maje, Picture, Burberry, Jean Paul Gaultier, H&M or Kiabi, clothing rental is emerging as a service that can contribute to greater circularity.

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