Sumary of Data Insight named the largest online retailers in Russia for 2021:
Among department stores, the Kazanexpress marketplace, which entered the top 100 for the first time, attracts attention: in 2021, the company increased sales by 558%, and the number of orders by 449%.
In total, the category “Clothes, shoes and accessories” is represented in the top 100 by 9 online stores.
In total, the 100 largest online retailers in Russia delivered 1.59 billion orders in 2021, which is 2.2 times more than in 2020.
Its sales in 2021 amounted to 805.7 million rubles (+95% compared to 2020) with 771.9 million orders (+153%) and an average check of 1,040 rubles (-23%).
Yandex Market came sixth: online sales — 122.2 million rubles (+180%), orders — 29.7 million rubles (+151%), average bill — 4110 rubles (+12%).
Lamoda, which led the top in the Clothing, Shoes and Accessories category, entered the overall ranking at number eight: online sales — 71.2 million rubles (+34%), orders — 14.1 million rubles (+15%), average check — 5050 rubles (+17%).
Data Insight also noted Tvoye as the brand with the largest direct sales volume.
