Sumary of Delsey emerges from the turmoil with the resumption of international travel:
- To represent this period of renewal, Delsey unveils a new image that highlights its logo, a sun nascent, which according to Davide Traxler had never really been highlighted.
- After encountering difficulties in 2017 and 2018, in July 2018 the Delsey brand passed under the control of the Pemberton, Permira and Avenue Capital funds (the latter then sold its shares to Pemberton) which then converted their debt into a shareholding, thus becoming the owner shareholders.
- A new communication campaign is underway, with the brand that will be exhibited in bus shelters in France from July, but also in the cities of New York, Chicago and San Francisco.
- Over the period, Delsey experienced a drop in sales of more than 70% and had to put a social plan in place that led to a nearly 50% reduction in its workforce.
- In succeeding Isabelle Parize, now chairman of the supervisory board, this corporate restructuring specialist was entrusted with the mission of (re) getting Delsey off the ground after the tremendous turbulence it had to go through: the coronavirus pandemic.
- But in 2020, the coronavirus crisis and the total cessation of all travel have dealt a severe blow to players in the luggage and travel bags sector.
- In China, where for the moment we don’t travel a lot, we are highlighting our line for micro-mobility (backpacks and the like), notes Davide Traxler.