Sumary of Depth | The average age is less than 19 years old, why did LV announce the Times Youth League as the…:
- BTS represents the youthful positioning established by Louis Vuitton menswear today, and China’s announcement of the Times Youth League as the brand ambassador continues this overall strategy.
- The traffic that the Times Youth League can bring to the key turning point of Louis Vuitton is naturally one of the important reasons why the brand chose this group.
- After Virgil Abloh introduced a trendy aesthetic system for the brand, Louis Vuitton has already tasted the sweetness.
- In April last year, the Korean men’s idol group BTS was appointed as the global brand ambassador of Louis Vuitton, which actually further proved that the model of young star spokesperson, which was the first to verify the success in China, has been applied to the global market strategy by the luxury brand headquarters.
- The market with the strongest growth in luxury spending in the world.
- On March 31 this year, Louis Vuitton’s official Weibo also released a set of commercials shot by the Times Youth League for its LV VOLT jewelry series.
- According to incomplete statistics, in just a few days, fans who have only shared online have placed more than 100 orders, and the sales amount has exceeded 6 million, showing strong consumption power.