dressx becomes first digital fashion retailer to partner with zepeto

DressX becomes first digital fashion retailer to partner with Zepeto

Sumary of DressX becomes first digital fashion retailer to partner with Zepeto:

  • Created by the purely digital fashion company and curated by Zepeto-native top performing avatar influencer, this collection gives an insight into the future of fashion, where ideas are conceive and brought to life fully and authentically in the digital world, said Daria Shapovalova and Natalia Modenova, founders of DressX, in a release.
  • The retailer has worked together with Zepeto’s virtual fashion influencer Monica Quin on five digital looks created using Quin’s signature colour palette.
  • The line will be available to wear for Zepeto users’ avatars, with some of the items to also be available to view via augmented reality (AR) on DressX’s app.

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