Sumary of Farfetch report says luxury shoppers now more ‘conscious’, brands are responding:
- See catwalkStella McCartney – Fall-Winter2022 – Womenswear – Paris – © PixelFormula They’re particularly think on products that cause less damage to the planet
- The amount of its consumers who purchased a commodity from its conscious amass last year increased 60%.
- That a direction not seen that many years ago when pre-owned was less attention-getting to the most affluent customers.
- It increase that brands that score highly via Good On You and are evaluate by Farfetch as ‘fully conscious’ equal 49% of overall GMV from conscious products.