Sumary of Fashion sniffs the deal and moves to Korea: Gucci will show in Seoul on November 1st:
- The clothes presented in Puglia last May, will parade on November 1st in Seoul, along with a handful of new looks created by creative director Alessandro Michele specifically for the show.
- After Castel del Monte in Puglia, Gucci is preparing to bring the Cosmogonie collection to South Korea.
- But Gucci’s focus on Korea and Seoul goes beyond symbols and magical locations and could be the result of a confluence of several factors: the growing role of the South Korean capital as the nerve center of the trendiest fashion, especially for new generations, and above all the increasingly decisive importance of the local market for luxury.
- Gucci, which for the realization of the event is collaborating with the Korean Cultural Heritage Administration, has chosen as the location Palazzo Gyeongbokgung, a historic building symbol of the capital of South Korea, which, having also hosted an astronomical research center, is the ideal setting for host the collection, inspired by the constellations.