Sumary of Gerry Weber launches “So Gerry” campaign at Premium in Berlin:
- The positive response from end users over the past two years confirms that we are on the right track.
- The repositioning is now being followed by the So Gerry campaign, with which the womenswear specialist wants to make a clear commitment to the 40+ target group.
- For us, age is just a number, no more, no less, says Verena Kleinohl, Director Marketing & Brand Communication.
- The brand is about inspiring self-determination with slogans like Attitude Over Age or Don’t behave.