gerry weber launches so gerry campaign at premium in berlin

Gerry Weber launches “So Gerry” campaign at Premium in Berlin

Sumary of Gerry Weber launches “So Gerry” campaign at Premium in Berlin:

  • The positive response from end users over the past two years confirms that we are on the right track.
  • The repositioning is now being followed by the So Gerry campaign, with which the womenswear specialist wants to make a clear commitment to the 40+ target group.
  • For us, age is just a number, no more, no less, says Verena Kleinohl, Director Marketing & Brand Communication.
  • The brand is about inspiring self-determination with slogans like Attitude Over Age or Don’t behave.

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