Sumary of Harrods links with My Wardrobe HQ to launch rental service:
- Iconic British department store Harrods has become the latest retailer to try its hand at a fashion rental service.
- The company has teamed up with rental platform My Wardrobe HQ to offer its customers the opportunity to rent fashion both online from MWHQ’s website as well as from a dedicated pop-up at Harrods’ Knightsbridge store, WWD reports.
- Harrods said the pop-up will stock a “highly curated” selection of formal and event pieces as consumers gear up to return to in-person social events after a year of on-and-off lockdowns.
- Harrods to offer fashion rentals It is the latest in a number of sustainable initiatives launched by Harrods as it explores new circular business models.