Helly Hansen rebranded Russian stores to continue operating in the country

Sumary of Helly Hansen rebranded Russian stores to continue operating in the country:

  • Helly Hansen suspended online and offline sales in Russia in mid-March amid the situation in Ukraine.
  • The Russian division of the Norwegian retailer of sports and travel clothing Helly Hansen has rebranded — this will allow to negotiate with the owner of the brand, the Canadian Canadian Tire Corp., on the resumption of supplies, Kommersant writes citing sources.
  • The experts interviewed by the publication noted that changing the sign and refusing to mention the brand from the public space is a standard scheme of recent months for international retailers trying to avoid reputational losses.

Want to know more click here go to news source.