hm announces peta approved animal friendly collection

H&M announces PETA-approved, animal-friendly collection

Sumary of H&M announces PETA-approved, animal-friendly collection:

  • The ‘Co-Exist Story’ features womenswear, menswear and kidswear, and highlights alternatives to animal-derived fabrics and processes, including Flwrdwn, an alternative to animal down made using wildflowers, and Vegea, a plant-based substitute for oil-based and animal-derived leathers.
  • ” Image: courtesy of H&M, photographed by Johnny Dufort The womenswear and menswear collection features extreme volumes, ’90s-inflected partywear and functional outerwear designed for “a modern city-dweller who flits between late-night parties and early-morning hikes,” explains H&M.
  • Key pieces include an oversized cream faux fur coat in recycled polyester, a one-shouldered knitted dress with a dramatic fringed hem in an Econyl blend and vegan leather trousers with a matching blazer vest for women.
  • Image: courtesy of H&M, photographed by Johnny Dufort Accessories highlights include heavy-duty rubber fisherman’s boots in Yulex natural rubber, Flwrdwn puffer shoes, sunglasses in recycled plastic, and animal print bags that are 100 percent recycled polyamide with Flwrdwn.
  • PETA approved animal-friendly collection from H&M featuring womenswear, menswear, kidswear and beauty Malin Dubois, senior designer at H&M, said: “We designed this collection for modern urbanites, those who love the social hubs of city life but equally crave weekends spent wearing their waterproof rubber boots immersed in nature.

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