Sumary of H&M debuts virtual all vegan collection in Animal Crossing:
- The virtual fashion pieces will launch alongside an in-game update to Looop Island, transforming it into a vegan-friendly destination for gamers.
- H&M’s first virtual fashion show in Animal Crossing will be held to unveil the virtual styles, with Pascal Brun, H&M’s global sustainability manager, in attendance, and the female gamer BrookeAB modelling alongside other gaming influencers.
- The pieces include a one-size-up puffer jacket, a neon-green furry chain-link scarf, an orange mini dress with cut-out details, a leather-look sleeveless blazer, and a slogan sweatshirt.
- Gamers will be able to download the virtual clothing designs at the Able Sisters Shop.