Sumary of How the luxury and fashion industries are dealing with the explosion of digital content:
Today, not providing the image of the product at the right time has become a critical problem.
This could serve as a basis for new types of content in the metaverse, contributing to a more cohesive image.
With consumers constantly staring at their smartphones and players in an increasingly digitized industry, fashion houses are turning to producing more and more digital content.
The digitization of showrooms has led to the creation of virtual catalogs where the quality of the images must be impeccable.
This phenomenon is forcing entrepreneurs to rethink their organization and approach, as speakers at the e-P Summit, the fashion and technology forum hosted by Pitti Immagine on April 4th, Max Mara offers a behind-the-scenes look at a shoot for the Summer 2022 campaign – maxmara.com
Multiply that number by the thousands of references for a collection and the number of annual collections, and according to the industry, you quickly get close to 50,000 images in a year, and that’s just for e-commerce.
The pandemic and digital transformation have radically changed the way the fashion and luxury industry communicates and works.
