Hugo Boss extends kidswear license to Hugo

Sumary of Hugo Boss extends kidswear license to Hugo:

  • Key pieces are T-shirts and sweaters, based on the contemporary label’s denim line.
  • CWF has been responsible for Boss Kidswear since 2009.
  • As part of the Claim-5 growth strategy, the more progressive line aims to primarily reach teenagers and the target groups from the Alpha generation.
  • The French children’s fashion specialist has been responsible for Boss Kidswear since 2009 – BOSS x CWF The exclusive license covers the design, production and worldwide distribution of the Hugo kids’ collection for boys and girls aged four to 16 years.
  • Through Hugo Boss Trade Mark Management GmbH & Co. KG, the Group has given license partner Children Worldwide Fashion (CWF) a corresponding mandate.
  • Also licenses from Michael Kors, Karl Lagerfeld, Givenchy, Chloé, Kenzo, Lanvin, Marc Jacobs, Paul Smith and Timberland.

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