Sumary of Icebreaker gets closer to plastic-free goal in latest transparency report:
- New Zealand-based natural performance apparel company, Icebreaker, has released the fourth instalment of its annual Transparency Report that states the brand has reached 91 percent progress on its ambitious plastic-free by 2023 target.
- Icebreaker provides natural, high-performing outdoor clothing as an alternative to plastic-based synthetic apparel and has revealed that in 2021, 91 percent of Icebreaker’s total fibre composition is now merino or plant-based, with 65 percent more styles, compared to 2020 made with 100 percent merino or plant-based fibres.
- In 2021 alone, Icebreaker forecasts that it will sell more than 1.3 million units of 100 percent merino or plant-based apparel.
- For the very small amount of petrochemical synthetics that cannot be removed, we’re working on alternatives, including using bio-based fibres for now.”Icebreaker forecasts it will sell over 1.3 million units of 100 percent merino or plant-based apparel in 2021 Icebreaker adds that it is more important than ever to become plastic-free as the pandemic has seen the use of single-use plastic consumption skyrocket as more consumers shop online, purchase disposable protective gear, and opt for bagged or wrapped produce.
- The synthetic fibres that remain in the range and that are still derived from petrochemicals include elastane in underwear for stretch, nylon in socks for strength, and polyester in jackets for lightweight strength.
- The apparel brand will also replace back neck and pip labels of new styles with ones made of 100 percent natural fibres by August 2022 by opting for organic cotton fabric printed labels versus synthetic woven labels.