in the style names new ceo as frisby steps into chief brand officer role

In The Style names new CEO as Frisby steps into chief brand officer role

Sumary of In The Style names new CEO as Frisby steps into chief brand officer role:

  • British fashion e-tailer In The Style has appointed Sam Perkins as its new CEO as founder Adam Frisby steps down from the helm of the business to take on the role of chief brand officer.
  • ” In The Style founder becomes chief brand officer Frisby, who founded the Manchester-based company in 2013 and who led it through its IPO earlier this year, will take on the position of chief brand officer, a newly created board level executive director role.
  • “Sam brings relevant experience of scaling up very successful retail brands and his appointment will enable me to focus on the areas of the business where the board and I believe I can make the biggest contributions to our future success.

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