Sumary of It’s the End of Entireworld The brand known for its colorful sweats announced that it’s going out of business.:
- ” On Wednesday, Scott Sternberg, founder of Entireworld, the Los Angeles–based brand known for its colorful, WFH-friendly sweatpants, announced it will cease operations immediately, with a liquidation sale starting online today.
- Sternberg, who could not be immediately reached for comment, unfortunately has a history of swift and dramatic endings.
- While many brands struggled to stay afloat at the start of the pandemic, it thrived, grossing more in March and April 2020 than in its entire first year in business, according to a New York Times Magazine cover story from last year titled “Sweatpants Forever.
- In the Times article, Sternberg acknowledges that nothing, of course, lasts forever, especially not in fashion.