j c penney appoints new chief marketing officer

J.C. Penney Appoints New Chief Marketing Officer

Sumary of J.C. Penney Appoints New Chief Marketing Officer:

  • Penney this week announced the appointment of John Aylward to the position of Chief Marketing Officer (CMO), effective June 6.
  • Penney O Plano, a Texas-based retailer, said John Aylward will take on the role as the company focuses on building loyalty among its 50 million shoppers and transforming the way it connects with customers.
  • John will help realize our potential at this crucial time when J.C.
  • Marketing veteran Aylward joins US department store retailer CARE, the global non-profit organization dedicated to ending
  • In addition, John’s passion for goal-oriented work will be an important asset as we continue to provide offerings that promote inclusivity and celebrate the diversity of our customers.
  • In his new role, Aylward will help advance the company’s omnichannel strategy to deliver a seamless, modern in-store and digital experience.

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