Sumary of J.C. Penney names new marketing head:
- Additionally, John’s passion for purpose-driven work will be an important quality as we act to give gifts that support inclusivity and celebrate the diversity of our consumers.
- Penney The Plano, Texas-based merchant said Aylward will expect the duty as the company focuses on strengthening loyalty among its 50 million customers and transforms how it connects with consumers.
- He will govern the marketing strategy, fanciful, visual merchandising and store design, and customer engagement teams, according to a press release.
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