jd williams marks relaunch with new campaign

JD Williams marks relaunch with new campaign

Sumary of JD Williams marks relaunch with new campaign:

  • Published Jul 19, 2021 Reading time 2 minutes Download Print Text size aA+ aA- Published Jul 19, 2021 Following earlier news that Amanda Holden and Davina McCall had become ambassadors for N Brown’s JD Williams brand, the company has now unveiled its relaunch campaign starring the pair.
  • This means that while fashion has a big part to play, other products are in there too, such as lawn mowers, luggage and exercise equipment.
  • The new Womankind campaign’s video and still images, devised by creative agency ODD, show the pair as far from ordinary women in daywear, evening wear and workout clothing as Holden shows off her trim figure and McCall highlights her fitness.
  • Being a grown woman means taking life by the horns and going for what you want.

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