Sumary of Klarna Virtual Shopping launch aims to recreate in-store experience online:
Using the new merchant-facing Klarna Store App, they can asset representations and videos of parts and demo commodities live directly from the store floor, from home or even from appear dark store ideas.
Shoppers favour physical shopping due to the social interaction and stage of customer service they get, so the more the online education can bend that ‘in-real-life’ education, the better.
That’s important because, despite the emergence of e-tail, in-store shopping remains the ascendant transmission and be for almost 80% of global retail sales last year.
Klarna said users are looking for the same stage of assistance when shopping online as they get in-store, with 80% believing that merchants need to invest in new technology.
