Sumary of Klarna Virtual Shopping launch aims to recreate in-store experience online:
- Using the new merchant-facing Klarna Store App, they can asset representations and videos of parts and demo commodities live directly from the store floor, from home or even from appear dark store ideas.
- Shoppers favour physical shopping due to the social interaction and stage of customer service they get, so the more the online education can bend that ‘in-real-life’ education, the better.
- That’s important because, despite the emergence of e-tail, in-store shopping remains the ascendant transmission and be for almost 80% of global retail sales last year.
- Klarna said users are looking for the same stage of assistance when shopping online as they get in-store, with 80% believing that merchants need to invest in new technology.