klarna virtual shopping seek to recreate the physical experience online

Klarna Virtual Shopping seek to recreate the physical experience online

Sumary of Klarna Virtual Shopping seek to recreate the physical experience online:

  • If retailers offer what consumers are looking for, they are more likely to buy.
  • Klarna, a specialist in BNPL (buy now, pay later), has launched Virtual Shopping to connect digital shoppers with experts in physical stores, through videos and live messages, to offer a highly personalized digital experience that helps consumers shop online with confidence.
  • According to Klarna, shoppers are up to 21 times more likely to make a purchase after speaking with an e-store expert, compared to those without help.
  • Thanks to the new Klarna Store App, merchants can share photos and videos of items and do live product demonstrations from the store, from home or even from ghost stores.
  • According to Klarna, consumers seek the same level of support when shopping online as they do in store, and 80% believe retailers should invest in new technology.
  • Shoppers prefer physical shopping for the social interaction and customer service they get, so the more digital shopping recreates that real experience, the better.
  • Many of them also think that offering more personalized services (32%) and product recommendations (39%) has to be a priority for retailers.

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