Live Shopping: Shopify announces partnership with Youtube

Sumary of Live Shopping: Shopify announces partnership with Youtube:

  • Shopify, which provides tools for merchants to set up their online stores, launched new features in June to help its customers sell to other businesses and via Twitter to counteract a post-pandemic slowdown in online shopping.
  • The company wants to benefit from the growing number of content creators opening their own e-commerce shops.
  • The cooperation, which builds on an existing partnership with Google, will enable retailers to integrate their online shops with the video platform YouTube, which reaches over two billion users per month.

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