loreal looking to reinvent hair colouring with new beauty tech innovations

L’Oréal looking to reinvent hair colouring with new beauty tech innovations

Sumary of L’Oréal looking to reinvent hair colouring with new beauty tech innovations:

  • When the Covid-19 pandemic caused the temporary closure of many hair salons, the at-home hair colour business grew by 6 percent, explains L’Oréal.
  • For many consumers, that meant an experience that included the challenges of applying hair colour to hard-to-reach places and dealing with the mess of hair dye.
  • The Colorsonic is looking to revolutionise the hair colouring experience at home with a device that offers mess-free mixing by utilising a custom mixer mechanism and even application by dispensing the right dose of hair colour and applying it to the hair via an oscillating nozzle of bristles.
  • Image: L’Oréal The tech has been developed and refined over five years, adds L’Oréal, and offers consumers a choice of 40 ammonia-free hair colour shades, viewable online that can be shipped directly to homes.

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