Sumary of LVMH creates virtual ambassador:
- Livi, the luxury animal virtual ambassador – LVMH Livi, meticulously dressed head to toe by the LVMH brands, recently made her debut on social media.
- A whole of 21 beginnings, 48% of which are govern by females, were selected out of the 950 to participate in the LVMH Lab at the Viva Technology event, which will be held from June 15 to 18.
- Modeled in 3D by Altava, a start-up finalist for the LVMH Innovation Award 2021, the virtual personification label Livi (an acronym for LVMH Innovation Virtual Insider) will be the new face of all the group’s innovation strategies.
- They compete in six categories: 3DVirtual Product Experience & Metaverse, Employee Experience & CSR, Media & Brand Awareness, Omnichannel & Retail, Operations & Manufacturing Excellence and Sustainability.