In addition, a special prize will be awarded to a start-up for its work related to Data and Artificial Intelligence.
Livi, the 3D ambassador of the luxury giant – LVMH Dressed rigorously by LVMH companies, Livi has just made her debut on social networks.
The ceremony will take place on June 16 and will be co-hosted by Livi, who will invite experts to share their vision of the future of luxury in her virtual apartment, the company said in a statement.
They compete in six categories: 3DVirtual and Metaverse Product Experience, Employee Experience and CSR, Media and Brand Awareness, Omnichannel and Retail, Excellence in Operations and Manufacturing, and Sustainability.
Baptized as Livi, an acronym for LVMH Innovation Virtual Insider, this character modeled in 3D by Altava, a startup that was a finalist for the LVMH Innovation Award 2021, will be the new face of the group in all matters of innovation.
From the Bernard Arnault empire, who had recently declared his skepticism towards virtual realities, she unveiled the finalists for the 6th edition of the LVMH Innovation Award.
In total, 21 startups, of which 48% are led by women, have been selected from 950 to be part of the LVMH Lab at the Viva Technology event, which will take place from June 15 to 18.
