macys adds to private brand portfolio with and now this

Macy’s adds to private brand portfolio with And Now This

Sumary of Macy’s adds to private brand portfolio with And Now This:

  • Published Jul 19, 2021 Reading time 2 minutes Download Print Text size aA+ aA- Published Jul 19, 2021 New York-based department store operator Macy’s announced the launch of its latest private brand on Monday: And Now This, a label offering men’s and women’s apparel for the “fashion-forward, contemporary shopper.
  • “And Now This features elevated essentials for contemporary shoppers looking to dress around trends and confidently express themselves through fashion,” said Durand Guion, vice president for Macy’s Fashion Office, in a release.
  • Macy’s is hosting launch events for And Now This in select stores this month.
  • Finally, on July 31, Macy’s South Florida fashion truck will celebrate the brand’s launch at the city’s Art Walk.

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