Sumary of Macy’s adds to private brand portfolio with And Now This:
- Published Jul 19, 2021 Reading time 2 minutes Download Print Text size aA+ aA- Published Jul 19, 2021 New York-based department store operator Macy’s announced the launch of its latest private brand on Monday: And Now This, a label offering men’s and women’s apparel for the “fashion-forward, contemporary shopper.
- “And Now This features elevated essentials for contemporary shoppers looking to dress around trends and confidently express themselves through fashion,” said Durand Guion, vice president for Macy’s Fashion Office, in a release.
- Macy’s is hosting launch events for And Now This in select stores this month.
- Finally, on July 31, Macy’s South Florida fashion truck will celebrate the brand’s launch at the city’s Art Walk.