madewell teams up with thredup for second hand denim platform

Madewell teams up with ThredUp for second-hand denim platform

Sumary of Madewell teams up with ThredUp for second-hand denim platform:

  • US denim brand Madewell has launched a new second-hand fashion platform with the help of resale giant ThredUp.
  • The new platform, called ‘Madewell Forever’, harnesses ThredUp’s resale-as-a-service (RaaS) to give preloved women’s jeans a new lease of life.
  • Collected items are sent to ThredUp to sort and determine what can be re-sold, either through its own platform or – if it is women’s Madewell denim – via select Madewell’s stores and the new ‘Madewell Forever’ site.
  • Crew Group, is the latest in a long list of big-name fashion brands and retailers to announce tie-ups with ThredUp as they look to explore the fast-growing resale space.
  • Over the past two years, San Francisco-based ThredUp has secured partnerships with the likes of Vera Bradley, Abercrombie &

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