Maybelline New York and Shopee bet on augmented reality tool

Sumary of Maybelline New York and Shopee bet on augmented reality tool:

  • With virtual reality, Shopee users can digitally try on different shades of lipsticks from Maybelline New York’s Matte Ink franchise, as well as foundations and mascaras.
  • The speed and agility that the situation demands., highlights Guilherme Eler, Director of New Business and Innovation.
  • Is to offer a shopping experience beyond consumption within our app, the Provador de Beleza will offer this online makeup experimentation for our consumers, allowing a much more assertive choice of products, says Felipe Piringer, responsible for Shopee Marketing.

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