meta launches store selling digital prada and balenciaga clothing for avatars

Meta launches store selling digital Prada and Balenciaga clothing for avatars

Sumary of Meta launches store selling digital Prada and Balenciaga clothing for avatars:

  • Meta CEO, Mark Zuckerberg and Instagram vice president of fashion partnerships announced on Instagram Live that the fashion brands would be partnering with Meta to launch digital versions of their clothes.
  • Avatars Store will be a digital marketplace where digital clothing will be sold for use across Meta social media platforms including Instagram, Facebook and Messenger.
  • Meta has collaborated with Prada, Balenciaga and Thom Browne Users will be able to customise avatars across the platforms and buy digital pixel clothing from luxury brands including Balenciaga, Prada and Thom Browne, as well as a number of creator-made items.

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