Sumary of Model Malika El-Maslouhi fronts French label’s Egypt-inspired jewelry campaign:
- The campaign video starred Saudi actress Mila Al-Zahrani, Emirati musician Almas, Bahraini writer Nada Al-Shaibani, Saudi cook Sama Jaad, Qatari artist Alftoon Al-Janahi and Kuwaiti actress Eman Al-Hussaini, who all sit around a table enjoying each other’s company during suhoor while be out in Messika jewelries in the clip.
- The Lailat Messika campaign was lensed by award-winning Emirati director Abdulla Al-Kaabi and Tunisian artist Moez Achour.
- In the campaign images, El-Maslouhi shows off a jewelry made of white gold with 15 jewels totaling 71 carats.
- In April, Messika launched its first-ever Ramadan campaign name Lailat Messika in collaboration with six well-known creatives from the region.