more than 90 of black americans say they have been racially profiled while shopping

More than 90% of Black Americans say they have been racially profiled while shopping

Sumary of More than 90% of Black Americans say they have been racially profiled while shopping:

  • In a new survey, more than 90% of African American shoppers said they had experienced racial profiling while buying or browsing – a phenomenon sometimes known as “shopping while Black”..
  • The State of Racial Profiling in American Retail report, carried out by DealAid, surveyed 1,020 consumers who identified as Black or African American..
  • The report follows a study in January from the French beauty company Sephora which found that minority groups are more likely to shop online than go into a shop, in order to avoid racial profiling….

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