M&S dives deeper into beauty with Benefit link-up

Sumary of M&S dives deeper into beauty with Benefit link-up:

  • Tara Singleton, Head of Beauty at M&S, said: We are so satisfy to be welcoming Benefit Cosmetics as our current relative as we act to inform non-stative third-party names to complement our own beauty offer, helping us become more applicable, more often for our customers.
  • The Benefit link-up follows M&S having open Clinique commodities in-store and online earlier this year.
  • Last year, around 15% of M&S Clothing & Home customers shopped beauty, which represents a possibility for growth by encouraging cross-category shopping through various initiatives and through M&S’s fidelity scheme, Sparks.
  • Online commands will be available for transportation as well as customers being able to be collect them from 700 stores.

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