natural materials lack investment and innovation says allbirds sustainability head

Natural materials “lack investment and innovation” says Allbirds sustainability head

Sumary of Natural materials “lack investment and innovation” says Allbirds sustainability head:

  • The race to tackle carbon emissions is being hampered by underinvestment in new plant-based materials, according to Hana Kajimura of Allbirds, which has launched a low-carbon trainer with Adidas..
  • Sneaker production is responsible for 1.4 per cent of all global greenhouse gas emissions compared to the 2.5 per cent that is contributed by air travel..
  • Now, the company has teamed up with footwear brand Allbirds, which has created its own carbon footprint calculator and has been declaring the emissions of all its shoes since last April..
  • The brand was also among the initial signatories of the B Corp Net Zero 2030 pledge, committing itself to reaching net-zero emissions 20 years ahead of the Paris targets..
  • “It doesn’t just help with the materials aspect but it means fewer transportation emissions and less energy use.”.
  • “To balance out whatever emissions are created in other parts of the shoe, the materials have to be carbon negative and act as carbon sinks.”…

Want to know more click here go to news source.