new research shows 90 of chinese consumers surveyed prefer leather alternatives over animal leather

New Research Shows 90% of Chinese Consumers Surveyed Prefer Leather Alternatives Over Animal Leather

Sumary of New Research Shows 90% of Chinese Consumers Surveyed Prefer Leather Alternatives Over Animal Leather:

  • Not only are these markets growing quickly, but they are full of consumers that are evermore conscious of the detrimental effects of legacy materials, most notably leather.
  • This study was conducted to evaluate the prospects of introducing high quality bio-based leather alternatives, referred to as next-gen leather.
  • This study was conducted with 501 chinese consumers across all generations, education levels, income levels, ethnicities, religions, and regions of residence.
  • Seventy percent of respondents were enthusiastic about purchasing leather alternatives and explained that they sought these out because of concerns about the environment (72 percent), quality (72 percent), animal welfare (63 percent), personal expression (61 percent), and cost (56 percent).
  • Knowing consumers’ motivations for purchasing next gen leather can help develop effective messaging.

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