Nike abre concept store ‘Rise’ no Westfield London

Sumary of Nike abre concept store ‘Rise’ no Westfield London:

  • This means the existence of services available there such as Buy Online Pickup In Store (BOPIS), Digital Orders Return in Store (DORIS) and Scheduled Visits in Store.
  • Based on data informed by real-time sporting moments in the city and the Nike NTC and NRC activity apps to inspire athletes on the move.
  • And there is a Sport Hub service destination for call and commitment which claims to blur the lines between offline and online.
  • The new Nike Rise at London’s Westfield shopping center – DR The Rise concept was designed to help athletes make sport a daily habit and to blend the physical with the digital, as it aims to inspire athletes in one of the most digitally connected markets in the world.
  • The store is also the first location in the EMEA region to launch Nike’s proprietary digital platform Sport Pulse.
  • Other features of the store include the Inside Track Table, which is an interactive RFID-enabled shoe comparison tool that means consumers can easily receive real-time reviews and related information.
  • Nike has opened a Nike Rise concept store in White City’s large Westfield shopping mall in West London, focusing on digital innovation and other unique services such as premium personalization for members.

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