Sumary of Nike opens its first ever Nike Style store in Seoul, the next in Shanghai:
- Inside, customers will find a content studio for local creatives, product experts, and a space where the community can create content on their social media channels with customizable backgrounds.
- Italian version of Size of the text Italian version of Nike opened on Friday a brand new concept store, Nike Style , in Seoul, with the intention of opening a second one in Shanghai in the autumn of 2022.
- The Style store also offers other unique community experiences, such as Nike By You workshops and SNKRS Lounge events for Nike Members, which celebrate local sneaker culture.
- Distinguished by a sporty lifestyle, through the magnifying glass of style, featuring agender areas dedicated to jackets, fleeces, footwear, accessories and other style-focused collections, the Portland, Oregon-based company said in a statement.
- The retail Style concept aims to broaden the gaze on the culture of sports retail by combining physical and digital experiences for customers.
- The new Nike Style concept joins the Oregon company’s previous initiatives to embellish its stores, including Nike Rise, which combines digital and physical Looking to the future, Nike said Nike Style is intended to be applied at both the regional and international.
- A key objective of the new store is to offer unique digital-physical spaces for consumers to express their personal style together.