Sumary of Nike set to develop virtual trainers:
- American sportswear brand Nike looks set to create a range of digital fashion products after filing a range of trademark applications for virtual trainers and clothes.
- At the end of last month, the American company filed seven applications with the US Patent and Trademark Office for use on “downloadable virtual goods” and “online and in online virtual worlds”.
- The brand’s widely recognised tick logo and basketball player logo have been included in the application as well as its Just Do It slogan.
- The brand has also listed a flury of job opportunities related to the virtual design world on its jobs board.