Sumary of NYFW: Alo yoga debutta nel ready to wear deluxe:
- “Alo was born from the intersection between fashion and wellness, which is why we chose New York fashion week as the ideal place to present the Aspen collection, a high-positioning line, made with deluxe design and materials”, explained Danny Harris co-ceo and co-founder of Alo yoga.
- Composed of 17 different styles, it winds through technical ski suits, ribbed cashmere sets, faux fur jackets and water resistant outerwear as well as a series of accessories.
- “The Alo Aspen collection is an experience in itself,” added Angelic Vendette, vice president and head of marketing at Alo yoga.
- A look from the Aspen collection by Alo yoga Alo yoga has chosen New York fashion week for its debut in deluxe ready-to-wear as well as in performance wear.
- The wellness brand unveiled the Holiday 2022 capsule, christened the Aspen collection, through a presentation between physical and digital, also announcing its partnership with MoonPay, Web3 infrastructure, to launch the Nft MoonPay HyperMint platform.