Sumary of Pitti Fragranze returns to Florence with 140 brands and special guest Alessandro Gualtieri:
- This is the message that we launched from Fragranze with The 5 senses issue.
- The 20th edition of Pitti Fragranze, the event dedicated to the world of artistic perfumery, will take place from September 16 to 18 at the Stazione Leopolda in Florence and will bring together 140 international brands under the motto The 5 senses issue.
- The special guest of this edition will be Alessandro Gualtieri, known in the sector as The Nose, author of Nasomatto and Orto Parisi, who for the occasion has designed Il Muro Alchemico, an interactive physical experience that people can enjoy at Stazione Leopolda .
- The prestigious French institute, a true living archive, with a collection of more than 4,000 perfumes, 800 of which are now impossible to obtain, aims to preserve and reconstruct, if they are lost, the original formulas, and to project this immense heritage towards the future.