Sumary of Pure London and Scoop return to London Olympia despite the heat:
- The Scoop show was taking place at the same time in another wing of the gigantic London Olympia complex.
- According to her, salons like Pure offer real added value.
- Some visitors may have been spooked by the heatwave weighing on London, despite the air conditioning and the deluge of cold drinks on offer at the Olympia.
- Yet organizer Gloria Sandrucci displayed unwavering optimism.
- The company never publishes the number of visitors, but Gloria Sandrucci said she was pleasantly surprised by the number of visitors and the quality of the buyers present.
- For example, one of the biggest takeaways from Promostyl, the trending presentation, is this: post-pandemic consumers feel the need for increased comfort in the real world, even in the office.