Sumary of Queen Elizabeth’s favourite brands face losing royal warrant:
- And champagne Among the other brands that benefited from their association with Queen Elizabeth was the Dubonnet
- He said the company had been supplying the royal family continuously during Queen Elizabeth 70-year reign.
- But for brands less well-associated with Queen Elizabeth in the public mind, the royal warrant is above all, the recognition of know-how and tradition, Christian Porta, the managing director of global business development at Pernod Ricard, which owns Dubonnet, told AFP.
- Queen Elizabeth II death means that around 600 of her favourite brands hazard losing their royal warrant and must now await the approval of her successor King Charles III.